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11Cowling RM and Pressey RL. 2003 Introduction to systematic conservation planning in the Cape Floristic Region. Biol. Conserv. 122, 1-13.
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13Pinker S. 2018 Enlightenment now: The case for reason, science, humanism, and progress. Penguin, New York.
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19Brown GR and Richerson PJ. 2014 Applying evolutionary theory to human behaviour: Past differences and current debates. J. Bioecon. 16, 105-28.
20Marean CW, Cowling RM and Franklin J. 2020 The Palaeo-Agulhas Plain: Temporal and spatial variation in an extraordinary extinct ecosystem of the Pleistocene of the Cape Floristic Region. Quat. Sci. Rev. 235, 106161.
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22Sapolsky R. 2017 Behave. The biology of humans at our best and worst. Vintage, London.
23Ibid
24Wilson EO. 1999 Consilience: The unity of knowledge. Vintage, London.
25Costanza R. 2014 A theory of socio-ecological system change. J. Bioecon. 16, 39-44.
26Brown GR and Richerson PJ. 2014 Applying evolutionary theory to human behaviour: Past differences and current debates. J. Bioecon. 16, 105-28.
27Sapolsky R. 2017 Behave. The biology of humans at our best and worst. Vintage, London.
28Ibid
29Costanza R. 2014 A theory of socio-ecological system change. J. Bioecon. 16, 39-44.
30Clark WC and Dickson NM. 2003 Sustainability science: The emerging research program. Proc. Natl. Acad. Sci. USA 100, 8059-8061.
31Kinzig A et al. 2003 Coping with uncertainty: A call for a new science-policy forum. Ambio 32, 330-335.
32Knight AT, Cowling RM, Rouget M, Lombard AT, Balmford A and Campbell BM. 2008. Knowing but not doing: selecting priority conservation areas and the research-implementation gap. Conservation Biology 22, 610-617.
33Funtowicz SO and Ravetz JR. 1990 Uncertainty and quality in science for policy. Springer, Berlin
34Carpenter SR and Folke C. 2006 Ecology for transformation. Trends Ecol. Evol. 21, 309-315.
35Penn DJ. 2003 The evolutionary roots of our environmental problems: Toward a Darwinian ecology. Quart. Rev. Biol. 78, 275-301.
36Max-Neef MA. 2005 Foundations of transdisciplinarity. Ecol. Econ. 53, 5-16.
37Balmford A and Cowling RM. 2006 Fusion or failure. The future of conservation biology. Conserv. Biol. 20, 692-695.
38Max-Neef MA. 2005 Foundations of transdisciplinarity. Ecol. Econ. 53, 5-16.
39Ibid
40Ibid
41Wilson EO. 1999 Consilience: The unity of knowledge. Vintage, London.
42Penn DJ. 2003 The evolutionary roots of our environmental problems: Toward a Darwinian ecology. Quart. Rev. Biol. 78, 275-301.
43Max-Neef MA. 2005 Foundations of transdisciplinarity. Ecol. Econ. 53, 5-16.
44Cowling RM. 2005 The process of mainstreaming: conditions, constraints and prospects. In Mainstreaming biodiversity in production landscapes. Petersen C and Huntley B J (Eds). Global Environment Facility, Washington DC, pp. 18-25.
45Redford K et al. 2015 Mainstreaming biodiversity: conservation for the 21st century. Frontiers Ecol. Evol. 3:137. (doi: 10.3389/fevo.2015.00137)
46Cowling RM et al. 2008. An operational model for mainstreaming ecosystem services for implementation. Proc. Natl. Acad. Sci. USA 105, 9483-9488.
47Costanza R. 2014 A theory of socio-ecological system change. J. Bioecon. 16, 39-44.
48Ibid
49Holling CS. 2001 Understanding the complexity of economic, ecological, and social systems. Ecosystems 4, 390–405.
50Pfeffer J and Sutton RI. 1999 Knowing "what" to do is not enough: Turning knowledge into action. Calif. Manag. Rev. 42, 83-108.
51Carpenter SR and Folke C. 2006 Ecology for transformation. Trends Ecol. Evol. 21, 309-315.
52Redford K et al. 2015 Mainstreaming biodiversity: conservation for the 21st century. Frontiers Ecol. Evol. 3:137. (doi: 10.3389/fevo.2015.00137)
53Holness S et al. 2018. Bridging the research-implementation gap: Mainstreaming biodiversity into the South African mining sector. Bothalia-African Biodiversity & Conservation, 48(1), pp.1-7.
54Pierce SM, Cowling RM, Sandwith T and MacKinnon K (eds). 2002 Mainstreaming biodiversity in development. Case studies from South Africa. World Bank, Washington.
55Ibid
56Wilhelm-Rechmann A and Cowling RM. 2011 Framing biodiversity conservation for decision makers: insights from four South African municipalities. Conservation Letters 4, 73-80.
57Knight AT, Cowling RM, Boshoff A, Wilson SL and Pierce SM. 2011 Walking in STEP: Lessons for linking spatial prioritisations to implementation strategies. Biological Conservation 144, 202-211.
58McKenzie-Mohr D. 2000 Promoting sustainable behavior: An introduction to community-based social marketing. J. Soc. Issues 56, 543-554.
59Ibid
60Smith R J, Salazar G, Starinchak J, Thomas-Walters L and Veríssimo D. 2020) Social marketing and conservation. In Sutherland WJ, Brotherton PNM, Davies ZG, Ockendon N, Pettorelli N and Vickery JA (Eds.), Conservation research, policy and practice (pp. 309–321). Cambridge, England: Cambridge University Press.
61Wilhelm-Rechmann A and Cowling RM. 2008 Social marketing as an implementation tool in complex social-ecological systems. In: Weaver A and Burns M (eds) Exploring sustainability science: A southern African perspective. SUN Press, Stellenbosch.