Belinda is driven by the belief that innovation is a vital driver for agricultural productivity, environmental sustainability and economic growth. Starting her career in crop research, she developed experience at the interface between industry, innovation and government, and became determined to bring farmers, researchers and technology developers closer together to improve the effectiveness of communication and mutual understanding, and to accelerate the adoption of new innovations on farms. For the last decade she has led the creation and expansion of the award-winning membership network which is Agri-TechE.
In 2021 she received the Timothy Colman Prize for ‘outstanding leadership in the agri-tech sector’ and was awarded an OBE in the 2024 King’s Birthday Honours List for services to agri-technologies and farming.